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Point-of-Purchase Flatware Packaging

Reed & Barton’s exclusive line of Thomas O’Brien Flatware required retail point-of-purchase packaging that was both elegant and practical. Designed for customer “self-service” within better department stores and specialty shops, this packaging showcases the flatware pattern while providing  protection and durability. The design blends several elements of these two distinguished brands, including logos, color palettes, and original photography. Litho printed and wrapped onto F Flute corrugate, the production of this 16 ¾” x 12” x 4” package includes an overall dull varnish with spot gloss varnishes on the flatware silhouettes and photographs.

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