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Email blasts were created for Clark University’s College of Professional and Continuing Education target audience of 25- 40-year-olds who work during the day but want educational opportunities at night to complete or start a degree program.
Subject lines for the emails were varied from: “Finding a Better Career is All About Making the Right Choices.” to “This Holiday Season, Give Yourself the Gift of a Brighter Future.” and “Thinking about a Degree? Think COPACE at Clark.”
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